Working For Digital Marketing

email marketing specialist salary

Digital marketing involves promoting products or services using several online channels. You can concentrate on social media, or search engine optimization (SEO), and implement strategies to help websites rank highly in Google searches to draw more people.

Collaboration skills are crucial as the job is usually an inter-disciplinary one. You may be working on projects with copywriters, designers, or animators. You could also be asked to study the competition of your client, in order to understand which strategies work best for their business. You’ll be expected to design campaigns, consult with clients, explore new digital marketing techniques, and track the effectiveness of current strategies to ensure that they’re delivering the most value for money.

You may be working on a project of a short-term nature with business owners that need help creating their brand or a marketing campaign. You could also be responsible for longer-term projects for a marketing agency. This could include managing and developing their social media presence, or managing their website analytics.

A career in digital marketing is for you if you possess an empathy-based nature and are able to put yourself in the shoes of your intended audience to understand their needs, wants and challenges. Being adaptable and able to adapt and listen to feedback are important characteristics, too, since digital marketing is always evolving which means you have to stay ahead of the curve. As you gain experience, you might decide to become a digital marketing manager, or even pursue a leadership job.